
social media & website content,
copywriting & brochure copy
For approaching four years Gary (Mac) McElligott produced bright, easy-to-read features at the Evening Echo – the daily newspaper for south-east Essex – and was sub-editor for the paper’s well-read leisure supplements and specialist publications.
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A fully-qualified journalist (National Council for the Training of Journalists), these specialist skills have been utilised as the voice of award-winning businesses nationwide, adhering to company style to produce vibrant, engaging and concise social media copy, sales editorial, media releases and brochure copy.
Today, Gary Mac is a go-to resource for sparkling editorial content, and it is on first name terms with media contacts spanning the whole of the UK.




Above august 2020 edition of your essex magazine front page
& three-page feature written by gary mac
Click below to read the spread




Above MARCH 2021 edition of your essex magazine front page
& three-page feature written by gary mac
Click below to read the spread




Above JANUARY 2021 edition of your essex magazine front page
& three-page feature written by gary mac
Click below to read the spread




Above DECEMBER 2020 edition of your essex magazine front page
& three-page feature written by gary mac
Click below to read the spread




Above august 2020 edition of your essex magazine front page
& three-page feature written by gary mac
Click below to read the spread




Above OCTOBER 2020 edition of your essex magazine front page & three-page feature written by gary mac
Click below to read the spread

craft your copy with Gary Mac
Social media – content, campaigns and event advertising, targeting and promotion
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Copywriting – research, generation and proofing of engaging sales copy
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Email marketing – creation and dispatch of promotional emails to potential customers
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Website – design and creative content propagation
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Media releases – creating copy and images, distribution to and liaising with a UK-wide network of current media contacts on a national, regional and local basis to ensure coverage, including interviews and previews
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Programme and brochure design – providing wording and images, design and production of literature for purchase or promotional use
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Print production – generating publicity materials to clients’ specifications – on time and at the keenest prices.

pages from the official programme
from the sos festival, priory park

After Dark's Gary Mac was responsible for the copy, layout and design and publishing of the festival's glossy programme. More than 7,000 music lovers attended the event over three days.
Above is the centre spread dedicated to the headliner on Saturday - The Real Thing.
Below is a spread on Friday headliner Peter Andre.

A Q&A with ossie ardiles written and placed in Your essex mag

advertorial: west ham legends
written & laid out by after dark
